Delivering world-class products of the highest standardsBefore the Indian Standards Institution (ISI) came into the picture, the lack of standardization in local goods affected the Indian consumer. Developed countries dumped goods of uncertain quality and specifications and went scot-free owing to a lack of accountability. To arrest this issue, the ISI, followed by the Bureau of Indian Standards (BIS), forced manufacturers to be more accountable. In October 2012, the Department of Electronics and Information Technology (DeitY) stipulated that manufacturers be accountable for the products that they brought into the market. The Compulsory Registration Order (CRO) came to the fore, emphasizing:
- Stopping other countries from dumping non-compliant products into the Indian market.
- Ensuring that the Indian consumer had only high quality and world-class products.
- Developing domestic products to international standards to enable competing in the global arena.
The industry, as a whole, is appealing for a few amendments in the new mandate:
- Create a factory ownership system where manufacturers can register multiple products and brands from multiple factories under a unique registration number.
- Register only new products and not models of already registered products.
- Conduct surveillance on a sampling basis rather than monitoring every single product, as this adds to the cost of compliance.
- Be cognizant of the costs, timeframes, and product lifecycles.
- Increase the infrastructural capacity of the existing NABL-accredited BIS-identified labs to speed the registration process.
- Eliminate third-party agencies to certify the labeling and work with the factory declaration instead.
- Simplify the renewal process by eliminating parameters like production quantity and value, of goods produced at the time of renewal.
- Provision of an LOI in cases where there has been a delay of process in approving inclusion.
- Bring out a smaller logo that international manufacturers have to adopt before they can export to the Indian market.
The industry and the government want to bring the best products to Indian consumers. However, for this to materialize they need to work in tandem.